Possibly the world’s largest wine bash, Beaujolais Nouveau takes place on the third Thursday of November, this year falling on the 21st November.
This is the date the Beaujolais Nouveau hits the shelves worldwide – retailers are not allowed to sell this year’s vintage before this date.
Beaujolais is a wine region in Burgundy, France. For centuries, the wine was purely a local affair, not drank or respected elsewhere. Things changed in 1951 thanks to some very clever marketing that saw the vineyards cutting back on restrictions of when the newest vintages of Beaujolais wine could be released, to the middle of November. This wine was Beaujolais Nouveau (“New Beaujolais”).
A new annual race was conjured up, to see who could get their Beaujolais Nouveau to the Paris markets first, and thus, the frenzy each year for the Beaujolais Nouveau was born. At precisely midnight, on the third Thursday of November every year, over a million cases of Beaujolais Nouveau begin a journey through France to Paris for shipment across the globe. It is now celebrated the world over with millions popping a cork in late November.
The champion of all that is Beaujolais has to be The Spyglass Inn. The team has been celebrating this fine tradition since the pub opened in 1988. Combining a full and very English breakfast with a bottle of Beaujolais, this annual event always sells out well in advance.
The atmosphere in ‘La Spyglass’ is decidedly Francais on the day, with the Tricolours flying high, French accordion music and almost everyone gets into the spirit with fancy dress form berets and stripey tops to Eiffel tower dresses and even a Beaujolai costume. The more creative the better as there is a generous prize for the best-dressed guest.
Keep an eye on our Instagram page as we will be there 🙂